Keynote Speakers

Petter Balstad, CEO of Omnium

Started off by sharing Omnium’s journey, from the early basement days at Skøyen to where we are today. He also spoke about our take on the future of commerce, and how we aim to stay the best choice for omnichannel retailers.

Eivind Lærum, Product Manager at Omnium

Followed up by telling the story of our product and revealed highlights from our roadmap for the coming years.

Customer Sessions

🏗️ Mestergruppen – Brede Bryn Schreier, Product Manager OmniDig

Showed how Omnium is a central hub between ERP, MDM, and customer journeys across B2C, B2B, and project sales, with a strong focus on data quality and the Omnium Project Module powering their “Steddy” concept.

⚡ Power – Even Rognan Lutnæs, CTO

Shared how Omnium’s OMS plays a key role in replacing POS, unifying data across all channels, and creating the foundation for AI-driven operations, where a strong API-based architecture enables continuous innovation.

🐕 Jaktia – Alexander Knutsson, CDO

Talked about building true omnichannel from scratch in a franchise setup, creating involvement from stores, unifying product data and customer experiences, and even integrating directly with the police for online weapon sales.

🐰 Sprell – Christian Sogn Iversen, CEO Sprell & Didde Christensen, CTO Karbon Invest

Shared how Sprell unified commerce to simplify life for both customers and employees. Didde's best advice? “Go back to your processes, and let that define what your systems should do.”

Nordic Retail Outlook

📊 Runar Wiksnes (Virke) and Per Ljungberg (Svensk Handel)

Unpacked the current state of Nordic retail: After years of pressure, the winners will be those mastering efficiency, logistics, and data-driven decisions — while building brands that truly mean something.

Panel Discussion

🗣️ Øyvind Bustnes (Varner Group), Anders Fjeld (Sport Holding), Pål Wibe (Investor, ex-XXL & Europris), Runar Wiksnes (Virke) and Per Ljungberg (Svensk Handel)

Discussed how retailers can meet growing customer expectations, invest in tech, and balance innovation with operational excellence.

Breakout Sessions

💡 Omnium Deep Dive

A closer look at Omnium’s role as a central hub for commerce, enabling speed of change and flexibility across systems. Eivind Lærum showcased OMS 2.0, and discussed the future potential of Agentic AI in retail with Per Magne Skuseth, CTO of Omnium. Magnus Helland, Senior Developer, explored how to ensure successful projects.

🤖 Business Track

Organized by Columbus, Oslo Handelsstands Forening, and Springboard Martech as part of Fremtidens Varehandel, this session explored how AI is already transforming retail today. We heard from NHO, Sunkost, and Vita about real-world initiatives, from chatbots supporting employees and customers, to rethinking entire technical platforms to deliver smarter, more seamless omnichannel experiences.

INSIGHTS Awards

We ended the day with our very first Omnium Awards, celebrating the incredible people at our customers and partners who drive innovation, collaboration, and real results with Omnium OMS every day.

🏆Customer Professional of the Year – Anders Martinsson, ARK Bokhandel
For his ambition, technical insight, and key role in building one of the Nordics’ most forward-thinking commerce platforms.

🏆 Partner Professional of the Year – Tormod Ulsberg, NoA Ignite
For his technical excellence, a collaborative mindset, and consistently improving how we deliver together - a true representative of what Omnium partnership stands for.

🏆 OMS Project of the Year – Coop Norge
For an outstanding project delivered with clear ambition, strong execution, and true collaboration.

🏆 Commerce Project of the Year – Eventyrsport A/S & Vertica
For an exceptional OMS and e-commerce project: Eventyrsport as an ambitious, forward-thinking customer and Vertica for rapid mastery of the Omnium platform and consistently strong delivery.

Congratulations to all our winners!

Evening Celebration

The evening came alive at Coyo with dinner, drinks, and great vibes, complete with saxophone and samba dancers 🔥🎷🍹

A huge thanks to our host Elisabeth Nissen Eide for spreading so much positive energy on stage, to the incredible speakers, to all the attendees for creating such a great vibe, and to our partners for your support: Arctic Securities, Inretrn, Ingrid, iSYS - Integrasjonssystemer AS, Sanity, Bluestone PIM, and Voyado.

See You in 2026!

It’s official; INSIGHTS by Omnium returns in 2026! Be the first to know about next year’s event by signing up to our newsletter in the footer.