Omnium partners with Viking Growth
Omnium is teaming up with Viking Growth to accelerate its next phase of expansion.
Omnium brings on Viking Growth as investor to support next growth phase
Omnium is partnering with Viking Growth as a new strategic investor. With over 20 years of experience scaling Nordic SaaS companies, Viking brings the expertise and operational insight to support Omnium’s next phase of growth.
“For Omnium, this is the right time to bring in a partner that shares our long-term vision. We’ve built a strong foundation with solid, profitable growth, and earned the trust of major retailers across the Nordics and beyond. We’re excited to partner with Viking Growth—they bring the experience and operational insight we need to accelerate our international expansion, while continuing to develop the product our customers rely on every day,” says Petter Balstad, CEO and co-founder of Omnium.
A Growing Retailtech Market
The retail technology sector is expanding rapidly, driven by rising e-commerce demand, growing customer expectations, and increasing operational complexity. In Norway alone, the market has more than doubled in four years, reaching NOK 15.6 billion in annual revenue. With e-commerce expected to reach 25% of all retail sales by 2028, scalable and efficient retailtech solutions are becoming critical infrastructure.
Viking Growth: Why We Invested
“We’ve been working with the founders 2 years now, and are happy to finally get this investment over the line. The founders identified a gap in the retail market and developed a product which solves a key challenge for their customers, allowing them to offer their customers modern shopping, payment, fulfillment and customer service solutions. You can see the results of this in their impressive organic growth rates, which have averaged over 70% since 2020 ” says Martin S. Eriksen, Senior Investment Manager at Viking Growth.
What’s Next
With this investment, Omnium will strengthen its position in the Nordics and prepare for broader international expansion.
“We’ve proven that our model works in the Nordics, and there’s still significant potential in our home markets. At the same time, it’s a natural next step for us to expand into larger parts of Europe and beyond. Viking brings the experience, strategic mindset, and operational support we need to do that properly—without losing focus on what has made us successful so far,” says Petter Balstad, CEO and co-founder of Omnium.
