Stadium Partners with Omnium

Stadium and Omnium Join Forces to Build the Future of Omnichannel Retail

The retail landscape is evolving rapidly, and one key trend stands out — brands that combine strong physical store networks with a powerful e-commerce presence are gaining market share. Blending digital and in-store experiences seamlessly is no longer optional; it's essential for delivering a frictionless customer journey.

Stadium, one of the leading sports retailers in the Nordics, is now taking a major step to future-proof its commerce architecture. After a thorough evaluation process, Stadium has chosen Omnium as its new omnichannel platform, recognizing its ability to provide a unified commerce experience like no other solution on the market. With Omnium at the core of its digital transformation, Stadium will implement Omnium’s Order Management System (OMS) and commerce engine to power the next generation of its online platforms across all Stadium concepts.

After evaluating multiple solutions, we found that Omnium aligns perfectly with the architecture we aim to build and meets the high demands we and, most importantly, our customers have. With a strong digital presence and a broad store network across the Nordics, Omnium will support our next big step in digitalization and upgrading the customer experience. The platform will enable an even more seamless experience, regardless of whether customers choose to shop in-store or online, across both Stadium and Stadium Outlet.

Tommy Resin

Head of Digital Business | Stadium Group

Stadium is one of the most advanced retailers in the Nordics when it comes to digital and technical maturity, and we are incredibly proud that they have chosen Omnium as a key partner in their omnichannel transformation. This decision is a strong validation of Omnium’s capabilities and the value we bring to the market.

Petter Balstad

CEO | Omnium AS

With this partnership, Stadium is setting a new benchmark for omnichannel excellence, ensuring customers receive a seamless, flexible, and future-ready shopping experience — wherever and however they choose to shop.

Stadium Partners with Omnium

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